Reimagining the future of brands.

We work with clients, international and locally — from crafting a brand strategy to the execution and art direction of a project. We believe in creating beautiful, emotion-driven work that functions for our client’s goals and resonates with their audiences.

Client
Neighbourly Chartered Surveyors,
United Kingdom

Year
2024, January - April

Scope
Brand Strategy, Logo & Identity and Website (Front-end development)

Branding for Neighbourly Chartered Surveyors, who recognise its not just a house, its a home.

Coming soon.

Client
Hello Tomorrow Films, Vancouver, Canada

Year
2024, January

Scope
Brand Strategy, Rebrand for logo & Identity

Rebranding for Hello Tomorrow Films, based on the conversation that never ends “ — Say hello to yesterday’s memories. Wedding films that capture the essence of extraordinary souls and transforming their wedding moments into cinematic treasures.

Coming soon.

Client
Keef the Beef, Rochester Park, Singapore

Year
2023

Scope
Brand Strategy, Logo & Identity and Wayfinding

Rebranding a new and elevated Keef the Beef, a steakhouse, set within a charming black and white colonial house in Rochester Park, Singapore.

See more

Client
SPRMRKT, Demsey, Singapore

Year
2023

Scope
Brand Strategy, Logo & Identity

A calendar of events and activities that happens after 6pm at SPRMRKT, Demsey Singapore.

See more

OTHER FEATURED WORKS

Hyperfield
Digital Studio

MilkFish
Casual Fish Soup Restaurant

BornIn
Korean fashion label

MY SERVICES

Art direction, brand strategy, brand visual identity & logo design, print matter, brand guidelines, social media design, product photography, and website design.

1. The Strategy

Brand Strategy & Story Telling

As a strategist, I work with clients to identify their unique selling proposition to craft a strong and recognisable brand identity that resonates with their target audience, and differentiates themselves from competitors.

Some of the key aspects that I focus on include identifying the core values of the company, understanding the target audience's needs and challenges, and tapping into the unique strengths of the brand.

2. The Visuals

Graphic Identity

A strong brand identity lays the foundation for successful marketing and customer loyalty, and it is my job to bring that vision to life.

This process involves creating a logo, choosing color schemes and typography, developing messaging, and ensuring that all marketing materials and communication channels are aligned with the brand's identity.

3. The Roll Out

Applications

From logo design to web development to advertising campaigns, I ensure that every aspect of the brand's expression aligns with its core identity and resonates with its intended audience, ultimately helping it stand out in a crowded marketplace.

Not only do I create visually appealing collaterals and user-friendly websites, but I also focus on pushing the boundaries of the user experience. In a digital age, this helps to encourage user engagement with the brand.

CLICK HERE TO GET STARTED

CLICK HERE TO GET STARTED ☞